HubSpot x Canva

Launch video for Canva integration that allows users to experience Canva's complete design experience directly within HubSpot.

Role

Art Director + Motion Design Lead

Industry

Software

Duration

2 weeks

This video was used to announce the Canva x HubSpot integration. This partnership brings Canva's complete design experience and Magic Studio AI tools directly into HubSpot's platform. Teams can create professional designs at scale without ever leaving their HubSpot portal.

"Visual storytelling is one of the most powerful ways to show, not tell, your story to customers—one image can do the work of a thousand words," said Karen Ng, Senior Vice President of Product & Partnerships at HubSpot. "By bringing together Canva's creative platform with HubSpot's customer platform, we're making it fast and easy for teams to create professional designs at scale. Whether you're a team of one or hundreds, this integration empowers you to meet the growing content demands of today's market."

For this project, since this video was just one part of a broader comms + distribution plan, I was able to take the existing messaging and create boards to animate. It went really smoothly since the broader messaging had already been defined and was fun to collaborate with the Canva team to co-create a campaign that truly resonated with our users.